I'm often asked, how do I define petty...
For me, “petty” isn’t about being mean or cruel.I named the brand over five years ago during Bible study, and the idea has always been the same. Sometimes doing what’s right doesn’t look polite or quiet. Sometimes it looks like telling the truth with a little humor.
Our version of petty is using wit and honesty to call things out, without harming people. We push the line just enough to make serious issues easier to talk about, easier to see, and harder to ignore.
It’s not cruelty. It’s clarity with a sense of humor.